MSPs and trends in 2024

Progresses in the managed services sector are directly proportional to progresses in the Information and Technology one. MSPs are constantly evolving to remain a strategic provider for their clients.

Illustration MSP Trends in 2024

Progresses in the managed services sector are directly proportional to progresses in the Information and Technology one.

Companies around the world are coming to terms with the fact that internal resources are insufficient to manage certain business processes and functions. To run a business efficiently and stay ahead of changing market trends and industry regulations, MSPs are needed.

What is a Managed Service Provider?

A Managed Service Provider (MSP) plays a crucial role in today’s technology landscape as it is a specialized company that offers information systems and technology management and monitoring services to its customers.

What services do MSPs offer?

MSPs provide a wide range of IT services proactively, managing and maintaining technology infrastructure on behalf of their clients, thus allowing businesses to focus on their core businesses.

The services offered by MSPs range from network monitoring to systems management, from cybersecurity to data backup and recovery, from technical support to cloud infrastructure management. The offer is rich and personalized based on the specific needs of each client company.

The main goal of an MSP is to ensure that clients’ IT systems are efficient, secure and can optimally support business activities. The growing complexity of information technologies has contributed to the widespread adoption of MSP services, especially by companies that want to benefit from specialized skills without having to develop and maintain a complex IT department internally.

Why do companies rely on MSPs?

Businesses are increasingly outsourcing their IT services to MSPs for multiple reasons.

First, MSPs offer highly specialized skills and advanced resources, allowing companies to focus on their core businesses without having to manage increasingly complex IT infrastructures internally. Furthermore, MSPs offer immediate access to the latest technologies and industry best practices, allowing companies to capitalize on the opportunities that the ever-evolving technological environment provides.

An additional benefit offered by MSPs is flexibility. MSPs provide customized, scalable services that can be readily adapted to your needs of the company, without it having to worry about managing the infrastructures and any additional resources.

In addition, costs can be optimized, since the company can take advantage of flexible payment models, paying only for the services used, without initial investments and high operating costs.

Last reason, but not least, safety! MSPs focus on proactively protecting against cyber threats that are increasingly sophisticated.

What are the trends for MSPs in 2024?

Advanced Automation

MSPs are increasingly embracing automation tools and platforms to streamline and streamline daily operations. This includes automating monitoring tasks, ticket management, preventative maintenance and much more.

Automation helps organizations reduce mundane and repetitive tasks, such as migrating data from one system to another, improving the efficiency of IT teams and reducing the possibility of human errors and decreasing turnaround times. MSPs with automation expertise can deliver tremendous benefits to all businesses’ business functions (such as human resources, finance, travel, and marketing) and maximize companies’ profitability.

Enhanced Cyber Security

With the growing threat of cyber-attacks, MSPs are increasingly focusing on providing advanced security solutions. This includes offerings such as threat detection services, endpoint protection, and security training for employees.

MSPs with experience in data security can not only help protect their clients’ IT infrastructure, but also provide 24/7 monitoring and help clients optimize their security measures and stay ahead with the regulations.


Perhaps one of the most important trends characterizing MSPs is the “as-a-Service” model. Customers increasingly want to adopt new technologies to improve their daily business operations. However, this often requires not only skills, but above all considerable investments in both hardware and software.

This is where MSPs enrich their portfolio, as they have integrated various types of “as-a-service”. The service model provides software (SaaS), infrastructure (IaaS), platforms (PaaS), devices (DaaS), backups (BaaS), and more. This subscription-based model offers numerous benefits to both MSPs and their customers.

Cloud computing and multi-cloud services

Migration to the cloud is a constant trend. MSPs offer cloud management solutions that allow businesses to make the most of different cloud platforms such as Azure, AWS, and Google Cloud.

Artificial Intelligence and Predictive Analytics

The integration of AI-based tools and predictive analytics allows MSPs to anticipate problems, optimize system performance, and prevent disruptions before they occur.

Edge Computing

With the growth of IoT applications and the need for data processing closer to generation sources, MSPs are integrating edge computing services to manage and process real-time data closer to the point of origin.

Advanced backup and disaster recovery services

Data breaches, data loss and IT disasters are unfortunately increasingly common, despite the many measures to avoid them. MSPs offer advanced backup solutions and disaster recovery plans to ensure businesses are prepared for these situations.

Collaboration and strategic partnerships

MSPs are forming strategic partnerships with technology providers to offer their customers increasingly comprehensive and integrated services. This may include partnerships with software, hardware, or cloud service providers.

Focus on customer experience

MSPs place more emphasis on the overall customer experience. This includes not only the provision of high-quality technical services, but also clear communication, proactive support and customization of services based on specific customer needs.

The MSP landscape is constantly evolving and adapting, with the aim of providing solutions that are increasingly efficient, secure, and aligned with the rapidly changing needs of modern businesses.

Deepser software was created to assist and support MSPs in the complete management of their customer services. With Deepser, in fact, MSPs efficiently manage services at every stage: from commercial offers to customer support, from SLA management to invoicing, from IT asset monitoring to inventory management.

Try it now! Find out how Deepser really simplifies your (work) life 😊

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