Service Catalog: Suggestions for implementation

The service catalog is the core of the provision of IT services. Let’s see some tips to implement it.

Illustration Service Catalog


Historically, the IT Service has been viewed as a “necessary cost” in several companies.
Thanks to the digital revolution of recent years, however, the IT department has been able to redeem itself.

Managing services that are increasingly essential for the daily operation of the company (website, e-commerce, user workstations, etc.), it has clearly highlighted its value for the business.
If we structure our IT and display a service catalog, we can fully demonstrate the value of the service offered:

Highlight the impact of the IT service in every business area
Reduce delivery times for IT services and improve their processes
Improve communication and collaboration
Reduce the general costs for user assistance

The Service Catalog should be thought of as a complete and interactive list of services offered. It should be shared with users and management!
When writing it, always make sure to consider:

The end user’s perspective: that is, your customers
Management: your “sponsor”
Your IT technicians: your lifeline

Only in this way you can provide a complete and appreciated service at 360 °.
Also, always share your Service Catalog to make it stand out.
Make periodic reviews to update it.
Keep it up-to-date and oriented to the actual needs of users to increase its usefulness and visibility.

Deepser Helpdesk User Portal View


Think of your users as the customers of your service:

Draw with pen and paper your service portal. A shared web portal, like Deepser, is a great place to start.
Share the view and the breakdown of services with your users
Ask users for their favorite tools to submit support requests
Always listen to the opinions of users and update the service catalog based on the feedback received


As previously stated, the management is your sponsor.
It is necessary to make the value of your IT services perceived as a valuable service for the business:

Align the services offered by IT so that they reflect the needs of the business strategy. Present them in terms that management can easily understand
Always establish service levels. The management is concerned with numbers (times and costs) and the quality of what you offer
Document the procedures. Provide management with a standard service model, aimed at continually improving the life cycle of your IT.


The service catalog must be designed considering, first of all, the final customer and the management.
This implies that we have all information and procedures organized to satisfy the customer in the best possible way and in the shortest time. Furthermore, only a strong commitment by your team allows you to respect the rules established by the Service Catalog:

Identify the information you need to provide each service. Involve the most experienced collaborators for each category
Establish operational procedures. For example, define whether approval is required to process a request, who can access certain data, etc.
Track the impact of processing. Use the CMDB or automated asset tracking tools.

Share this information with your technical team to avoid having to restore blocking situations in production environments.


To begin the drafting of a Service Catalog you do not need interminable meetings and days of analysis.
Start slowly, tracing the fundamental processes and determining which services are the output.
Finally, remember: drawing up the Service Catalog is a communication exercise. Always keep this in mind.
Follow these steps to facilitate the preparation of the Service Catalog:

Know your company: Communicate with business unit executives and share essential services and those that align with business goals.
Categorize: Group services with common scope into categories. It will be easier to implement the service catalog in a structured table like this:
SoftwareSoftware license management, software installation, productivity tools, etc
NetworkWi-Fi access, VPN, Ethernet cables, etc.
PressPrinter Provisioning, Printers Maintenance, Toner, etc.
Professional ServicesERP integration development, Excel Macro changes, etc.
Define WHO can access the service: avoid the anarchy of “everyone can ask for everything”.
Try to have company “Key Users” assigned for the requests of each area. This way, you will have fewer interlocutors and more clarity in communication.
Simplify your search: categorize services with the eye of an end user.
Remember: simplifying also means avoiding technical jargon as much as possible.
Invest in the User Experience: make the Service Catalog easily readable and searchable.
Publish it online, but not only: if your users prefer a paper poster, print it and hang it in their office!
Involve users in the testing activities test: involve small groups of users with some of the services offered.
Find out what works and what doesn’t. Keep improving the service catalog based on feedbacks.

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